In case you missed them, here are three ads worth noting that aired during the 2014 Golden Globes this past Sunday, which drew nearly 21 million viewers.
1. CHEERIOS, “NANA”
This new :30 from Cheerios delivers spot-on acting and emotion to convey the breakfast cereal’s long heritage and family focus. The spot begins with Mom and boy at the table eating Cheerios together, when the boy asks, “Did Nana ever give you Cheerios when you were a kid?” A touching conversation follows that’s sure to resonate with moms watching.
With “Nana”, Cheerios moves its brand away from the controversy touched off by the bi-racial family in last year’s “Just Checking” and reminds consumers that it’s still the same great cereal it’s been for generations.
2. YOPLAIT, “RAINY NIGHT”
With a catchy tune and upbeat tone, Yoplait’s latest TV spot follows the family fun that ensues when the power goes out on a stormy night. Overall, the :30 positions Yoplait yogurt as the go-to snack for families with kids, while specific action and VO call out Yoplait’s multiple flavors.
3. TROP50, “SISTERS”
“Sisters” rings consistent with previous work for Tropicana’s Trop50, targeting single, active women with an interest in health/wellness — rather than young families or children.
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