New Olympics-themed Spot from Proctor & Gamble Celebrates Moms

Proctor & Gamble brings us another tearjerker this week with its latest ad for the “Thank you, Mom” campaign. Titled “Pick Them Back Up”, the spot follows four athletes and their moms from first steps to Olympic performances (P&G is a sponsor of the 2014 Winter Olympics in Sochi). Anthemic and emotional, “Pick Them Back Up” pays tribute to Mom’s enduring support for and belief in her child through each stage of growth. It’s not airing until this Sunday during the Golden Globes, but it’s already garnered over 4 million views on YouTube.


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